How building an HTML-first site doubled our users overnight

The results? When we launched, the number of people completing the form doubled. The analytics people didn’t even know where these users were coming from. Of course, your javascript-based analytics package doesn’t see the users you are bouncing because of javascript failures. It was a flood! We also saw my “keep a backend session, never lose user data” approach pay off. In one case, someone completed a form a month after starting it.

Respect.